How the Way We Shop Could Determine the Prices We Pay

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New technologies, such as radio-frequency identification (RFID), allow brick-and-mortar retailers to monitor customer preferences in real time. Photo courtesy UA Newswire. Researchers at the University of Arkansas recently completed a study, concluding that the use of sequential pricing based on real-time knowledge of shopper preferences could increase retailer profits. Ozarks at Larges Christina Thomas spoke with Cary Deck and John Aloysius of the Walton College of Business.